The Ethara branding project presented an exciting opportunity to develop a visual identity that embodies timeless elegance, minimalism, and modern sophistication. I was approached to bring this vision to life, drawing on my expertise in crafting brands that align with ethical practices and sustainable values. Inspired by the phrase "Ethic Earth," Ethara reflects a commitment to creating beauty with purpose.
The logo design carefully balances classical refinement with contemporary sensibilities. Its primary typography combines soft curves with sharp edges, achieving a harmonious blend of sophistication and approachability. The tagline "by BHANDERI," presented in a clean and understated sans-serif font, adds an air of prestige and authenticity while maintaining focus on the core brand.
BHANDERI, a globally recognized lab-grown diamond manufacturer, is celebrated for its innovation, sustainability, and ethical leadership. As an industry pioneer, BHANDERI produces high-quality, eco-friendly diamonds that rival the brilliance of their mined counterparts. Their influence extends beyond manufacturing, collaborating with prestigious global brands to integrate sustainable luxury into their collections. By combining advanced technology with timeless design principles, BHANDERI has redefined the future of luxury and ethical sourcing on an international scale.
Every detail of Ethara’s visual language was carefully considered to reflect its ethos—harmonizing elegance with grounded ethical responsibility. This collaboration not only captured Ethara’s essence but also demonstrated the transformative power of branding to convey values and build trust with a discerning audience.
Ethara’s branding stands as a testament to how thoughtful design can shape perception and forge deep connections. It’s a brand that resonates with those who value beauty, ethics, and authenticity.
