I designed the landing page for the launch of Ralph Lauren Purple Label, crafting an engaging and interactive shopping experience. The centerpiece of the page was an innovative mood banner, showcasing the ad campaign, fashion inspiration, and a curated Q&A section focused on styling tips for the latest collection. This feature provided shoppers with a deeper understanding of the collection, offering ideas on how to style standout pieces and seamlessly incorporate them into their wardrobes.
The editorial elements introduced on the landing page were thoughtfully integrated to follow users throughout their shopping journey as mood banners. This design approach not only enhanced the brand experience but also offered consistent inspiration, making the shopping process both informative and immersive.
