Something Told is a digital platform designed to preserve legacy through storytelling. It offers a thoughtful space where users can document, share, and celebrate the memories behind meaningful heirlooms and personal treasures.
I led the brand identity and experience design to reflect the emotional weight and timeless value of storytelling. The logo, inspired by family crests and monograms, merges heritage with modern minimalism. Rich forest green and gold tones convey depth and trust, while typography choices add a literary, archival elegance.
The product design centers on a seamless, story-first experience. I developed an intuitive UX flow that allows users to easily upload photos and videos of their heirlooms, then craft written narratives that bring each item’s history to life. The interface was deliberately kept minimal and elegant to encourage reflection—placing emotional resonance at the heart of the interaction.
