I Experience
SIGNET JEWELERS
Creative Director Apr 2020 - Sep 2024
Signet Jewelers is the world’s largest retailer of diamond jewelry and the leading specialty jewelry retailer in the US, UK, and Canada, operating approximately 2,800 stores. Led the creative team overseeing Signet’s largest brand, Kay Jewelers, and its Canadian sister brand, Peoples Jewelers. Responsible for shaping the creative look and feel of the brands, while crafting an enjoyable and seamless customer journey. Additionally, led efforts to elevate and modernize the brands, all while preserving their prized heritage.
SIGNET JEWELERS
Creative Director Apr 2020 - Sep 2024
Signet Jewelers is the world’s largest retailer of diamond jewelry and the leading specialty jewelry retailer in the US, UK, and Canada, operating approximately 2,800 stores. Led the creative team overseeing Signet’s largest brand, Kay Jewelers, and its Canadian sister brand, Peoples Jewelers. Responsible for shaping the creative look and feel of the brands, while crafting an enjoyable and seamless customer journey. Additionally, led efforts to elevate and modernize the brands, all while preserving their prized heritage.
SHOPPABLE
Creative Consultant, Apr 2014 - Present
Shoppable® is a B2B checkout company offering a suite of eCommerce enablement products. With a small but mighty team, Shoppable supports leading companies such as Walmart and Revlon. As Creative Consultant, developed the brand identity and oversaw UX, product design, and strategic marketing efforts, contributing to the growth and success of key client initiatives.
COLE HAAN
Design Director, Digital Feb 2018 - Apr 2020
Led the rebrand and optimization of Cole Haan’s digital retail experience, including the eCommerce website and stores. Most notably, implemented key features for personalization, loyalty, and interactive content. Oversaw a team of designers responsible for developing content, digital experiences, emails, paid media, social media, microsites, and landing pages.
Creative Consultant, Apr 2014 - Present
Shoppable® is a B2B checkout company offering a suite of eCommerce enablement products. With a small but mighty team, Shoppable supports leading companies such as Walmart and Revlon. As Creative Consultant, developed the brand identity and oversaw UX, product design, and strategic marketing efforts, contributing to the growth and success of key client initiatives.
COLE HAAN
Design Director, Digital Feb 2018 - Apr 2020
Led the rebrand and optimization of Cole Haan’s digital retail experience, including the eCommerce website and stores. Most notably, implemented key features for personalization, loyalty, and interactive content. Oversaw a team of designers responsible for developing content, digital experiences, emails, paid media, social media, microsites, and landing pages.
THELAB NYC
Associate Creative Director, Oct 2017 - Nov 2018
Associate Creative Director, Oct 2017 - Nov 2018
I was responsible for pitching and designing; advertising campaigns, branded visuals, templates, and marketing materials for clients that include Citizen Watch and Disney. While at The Lab I’ve created campaigns that include digital experiences, emails, social posts, direct mail pieces and videos.
KENNETH COLE
Senior Art Director, Dec 2015 - Jan 2017
Led a team responsible for designing landing pages, emails, online ads, and microsites. Directed the development of concepts and photoshoots for seasonal ad campaigns, social media, and the website, driving impactful brand engagement and enhancing overall campaign performance.
Senior Art Director, Dec 2015 - Jan 2017
Led a team responsible for designing landing pages, emails, online ads, and microsites. Directed the development of concepts and photoshoots for seasonal ad campaigns, social media, and the website, driving impactful brand engagement and enhancing overall campaign performance.
MICHAEL KORS
Art Director, Apr 2014 - Dec 2015
Art Director, Apr 2014 - Dec 2015
As Art Director, oversaw the optimization and development of Michael Kors’ online presence, creating digital catalogs, microsites, landing pages, emails, and online ads. Conceptualized and directed the Spring 2015 Runway Show teaser campaign, a pivotal project in the brand’s digital strategy. Led a team of four designers, fostering innovation and creative excellence.
RALPH LAUREN
Design Director, Aug 2012 - Apr 2014
Design Director, Aug 2012 - Apr 2014
Led a team of four designers in developing Ralph Lauren’s Asia-Pacific eCommerce strategy, which encompassed sites in Japan, Korea, and China. The team was also responsible for updating various marketing sites, creating landing pages, emails, online ads, and editorial features.
Senior Designer, May 2008 - Jul 2012
Designed landing pages, emails, and online banner ads for ralphlauren.com. Additionally, art directed photoshoots and developed fashion features from concept to execution.
I Education
PENNSYLVANIA STATE UNIVERSITY
Bachelor of Science in Graphic Design & Photography | Graduate Class of 2006
I Skills
Graphic Design, Branding, Art Direction, Creative Direction, Product Design, Presentation, Concepting, Illustration, Photography, Motion Design, UX Design, Digital Strategy, Information Architecture, Social Media, Adobe Creative Suite, HTML 5, CSS 3, Javascript, JQuery, Wordpress
I Awards
WEBBY AWARDS
Shoppable: Best Shopping Website Honoree 2014
Ralph Lauren Legends Clinic:
Nominated for Events & Broadcasts 2011
NOVUM WORLD
OF GRAPHIC DESIGN
Self-promotional Wine bottle: Design & Illustration published
Oct 2007
GRAPHIS MAGAZINE
Poster titled “Beauty is not the focus of Beauty”: New Talent Annual 2006 Honoree
PENNSYLVANIA STATE UNIVERSITY
Bachelor of Science in Graphic Design & Photography | Graduate Class of 2006
I Skills
Graphic Design, Branding, Art Direction, Creative Direction, Product Design, Presentation, Concepting, Illustration, Photography, Motion Design, UX Design, Digital Strategy, Information Architecture, Social Media, Adobe Creative Suite, HTML 5, CSS 3, Javascript, JQuery, Wordpress
I Awards
WEBBY AWARDS
Shoppable: Best Shopping Website Honoree 2014
Ralph Lauren Legends Clinic:
Nominated for Events & Broadcasts 2011
NOVUM WORLD
OF GRAPHIC DESIGN
Self-promotional Wine bottle: Design & Illustration published
Oct 2007
GRAPHIS MAGAZINE
Poster titled “Beauty is not the focus of Beauty”: New Talent Annual 2006 Honoree